Ally Financial
Ally Financial is a leading digital financial services company offering financial products for consumers, businesses, automotive dealers and corporate clients. Throughout the summers of 2021 to 2023, I interned at Ally as a designer on both the Creative Services team and the Digital Products and Experience team. Throughout this time, I produced creative pieces for Ally Lending and Ally Brand marketing projects, as well as redesigning the user experience of both the Ally 3PR site, as well as Ally’s SmartAuction site.
2021
Social Posts
Print Work
Email Campaigns
2022
Ally Tech: Blog Post Illustrations
Employee Resource Group T-shirt Redesign: “Aliados”
Ally 3PR Landing Page Design
2023
Lithia Motors White-Label Design
"Login" Page Redesign
"Manage Inventory" Page Redesign
Vehicle Card Redesign
“Watch List” Page Design Wireframes
Multiple buttons + collapsible cards
“Make Offer” button + collapsible cards
“Make Offer” button + list view
“Make Offer” button + card redesign
SmartAuction 4.0 Audit
Design Points
Looking to align the design components within Metronome to that of SmartAuction, updating the site to communize the components within the brand guidelines.
Purpose
Updating the site to match Ally’s design standards, to build consistency across the application, establishing trust within the user base.
Audience
Business to business. Automotive dealers looking to buy and sell vehicles.
Audit Process
SmartAuction 4.0 Current State
UI Components
Page Redesign
Current "Search" State
"Search" Page Redesign